
About Us
Ingemar Maier founded his clothing store in Siegsdorf, Upper Bavaria, in 2011. His love for T-shirts led him to sustainable fashion early on. Since there was only a small selection of organic clothing available in rural areas and online at the time, the idea arose to establish a modern online shop for sustainable fashion.
Today, we extend a warm welcome to you at our sustainable clothing store in Traunstein, specializing in eco-friendly apparel. We firmly believe that we have a responsibility to promote environmentally friendly products and thereby contribute to protecting our environment.
Our clothing is made from natural and biodegradable materials. We work exclusively with eco-friendly producers who share our philosophy. Here you'll find a wide selection of clothing for women, men, and children that is not only environmentally friendly but also trendy and stylish.
We want to offer our customers not only a sustainable wardrobe but also a special shopping experience. In our store in Traunstein, you can feel comfortable and welcome. Our friendly staff will be happy to assist you with personalized advice to help you choose the perfect clothing for your style and needs.
However, our commitment to sustainability extends beyond our products and our store. We also support social and ecological projects and local initiatives that advocate for a sustainable future.
We warmly invite you to visit our sustainable clothing store in Traunstein and discover our eco-friendly apparel. Together, we can make a contribution to a better and more sustainable world.

Home is where the lake is
Through close collaboration with producers and labels, the desire to create our own fair organic shirt arose very early on.
The love for Lake Chiemsee is the core of the "Home is where the lake is" brand.
Meanwhile, the product range has grown, and in addition to organic t-shirts and hoodies, you can also purchase numerous accessories.
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Sustainable Production
At the core of our corporate philosophy are sustainability and environmental awareness. We only work with producers and suppliers who are 100% committed to our mission.
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Organic quality
Since day one, we've wanted to offer you fashion of the best organic quality. We also have a small selection of new materials such as Tencel, Modal or recycled fabrics.
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Transparency and Fairness
Along the production chain, we rely on fair cooperation among all people and companies involved in the chain.
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Best service
Whether you shop in our online store or at our shop in Traunstein, we always want to offer you the best possible service.
You can contact us via our chat, email or by phone for this purpose.
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Textile finishing
We are available to assist clubs, business clients, and private inquiries. Whether you need a special design implemented in a quantity of 1 piece or 10,000 pieces, you've come to the right place.
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Fair prices
Sustainable and ethical fashion should be affordable for everyone. We want to offer a real alternative to create a better, more environmentally friendly world.
Our Milestones
2011
Online Shop Opening
2012
- Pop-Up Store in the Stachus Passages, Munich
- Store opening in Passau
2013
- Flood destroys store in Passau
- Co-founding of Ladenbergen with Andreas Auer in Bergen / Upper Bavaria
2014
- Pop Up Container in Bikini Berlin
2017
Opening of the store on Jahnstraße, Traunstein
2018
Pop-Up Store Garmisch-Partenkirchen
2021
Moving to Schaumburger Str 7 in Traunstein